In our day and age we have an automatic bias to anything that is "new", new is considered better, upgraded, faster, more effective. Personally, I think this is a dangerous stereotype, and as a coach who deals so often in how people communicate I find that history and the past has much more to give us.
Take Aristotle, for example, who lived nearly 2500 years ago. This article points to the three points that Aristotle cited as essential for effective communication:
1. Ethos- which is essentially your credibility, do people believe what you say?
2. Pathos- is what you say having an emotional impact on the listener?
3. Logos- does it makes sense to the listener, is there an analytical and logical connection to what you are saying?
Three points, over two thousand years and nothing has changed. Great communication is not spin but basic fundamentals based on human existence.
Maybe we can stop upgrading and look the other way for strength and improvement?
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