I have not doubts about this: storytelling in the business setting is something that will continue to grow and flourish.
I use it in my own work and lectures, teach it as essential narrative tools for winning presentations and collaborate with Sharon Aviv in our work in a leading global hi-tech company, in the program called, "From Story to Success".
Storytelling is practical, effective and inspirational. Here are 5 tips from Ira Koretsky, worth paying attention to:
1. People are at the heart of every great story.
2. Stories are how people remember you.
3. Use humor if you want to.
4. Write in your authentic voice.
5. Write and speak conversationally.
6. Write emails as if they will be read on a smart phone.
7. Tell more personal stories with relevant business messages.
Next time you want to say something important to someone, bear in mind what is above. You are likely to find that the story can tell it best.
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