I must admit that for many years I have had a lot of ambivalence around this subject, even though for 15 years or so it was part of what I did (along with marketing and business development).
On the one hand, to my mind there is NO business entity without sales, if you don't want sales then don't be in business.
Sales to my mind is always the number one indicator if a business is doing its job, of course not the only one, but without sales you ain't going nowhere buddy…
On the other hand, selling has for many years been seen, and even today while the sales function is more complex and differentiated, as a center for "manipulation and technique" in getting others to part with their money… and give it to you!
Yes, I know there is lots of talk and effort about making sales "a match between needs", "education- based marketing", and many other more palatable concepts… but is it really?
Remember that phrase that "he can sell ice to an eskimo"? In Israel, this phrase is still quite common- what exactly does it mean?
That he is so skillful at selling that he can sell people things that they don’t need…like ice for an eskimo?
So, I wonder, how do you see people selling to you, you selling to them, and does this issue resonate with you?
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